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TIMELINE

2014

2016

2018

2019

2020

2021

2022

Anchor 8
Anchor 11

2024

2023

2025

Everything has a story!
This one is about Aesthetic Press and its founder Master Dental Technician Jörg Müller:

From Pro-Tennis to Pro-Teeth

Anchor 8

1990

Before Jörg Müller decided to get into dental business, he cut his own remarkable path to travel the world as a successful junior tennis professional from 1980 to 1989, performing many unforgettable professional matches
 

After receiving his masters at xy in 1993, Jörg Müller opened his very first dental laboratory in Düsseldorf, Germany on Street xy. The lab was.....After having worked side by side with MDT and Lab owner Jan Langner, he.....xy,xy, collab, Photographer, xy

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Anchor 1

During one of his sports travels for a big match at the West Coast, it couldn't be any other way but to have SanFrancisco capture his attention and as the saying goes:

'home is where the heart is', not much later SF became his new chosen home town and the breeding ground for his upcoming career: Aesthetic Press

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1996

Prior to launching Aesthetic Press, the idea of his own dental lab was born in a garage in xy at xx, where he set the cornerstone for his first dental business

Founding of Press Master LLC/ dba Aesthetic Press

2000

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First employee for ingot production and wax production

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2007

Development of Aesthetic-Press first product line

Press to Metal & Press to Zirconia Ingots and Powders

Working hand in hand with dentists and clients

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Opening of Press-Master LLC
as dba Aesthetic-Press LLC

In-House Seminars with MDT Jörg Müller

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First publications and interviews

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the first AP Vanilla scented blanks and AP Lemon scented blanks appearing on the market after Jörg Müllers great idea of adding natural scent to the waxes

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Chicago Midwinter Meeting

First public presentation of Aesthetic-Press at the LMT Lab

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Launching the two first

AP Investment Rings

AP 200

& AP 300

as well as the genius

Diamond Polishing Paste named "Oscar"

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First presentation of Aesthetic-Press products at the IDS

IDS Cologne
First presentation of Aesthetic-Press products at the IDS

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Sales in Germany through a dealer  Ziereis

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Company production moved from California to Germany with a new office and first employee in Düsseldorf first employee 

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Sole distribution of Aesthetic-Press products in Germany

& ongoing implementation
of Salesforce as CRM

Marketing Managerin Julia Coulmas entering the company

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Exchange with other labs and dentist offices

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Invention of the
AP Color Key Shade Guide 

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Development of AP Value Based Ingot system

Light - Dark- Dark Plus for Press to Metal

and Press to Zirconia

Adding more office space from 850 sq. ft. to 2000 sq. ft. to the Düsseldorf location with our 

Employee # 3

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The new AP Finance /Office Manager

Danna Witte is stepping on board

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Opening of Aesthetic-Press Office in New Port Richey, Fl 1000 sq. ft. moving inventory from Morgan Hill to New Port Richey


1st full time employee # 6 in the US 
Germany employee # 7

 

Employee # 4 + # 5,

US distribution through PTC,

Morgan Hill California sharing employee and warehouse space

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Product Developments

Adding Opaque Bleach,

Bonder for NP Alloys

AP Volution S Silicate reinforced 450 MPa press porcelain

AP Volution Z 130 MPa Press to Zirconia

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